GDPR Cookies & Privacy Notice


Silver Shell Group are committed to complying with the General Data Protection
Regulation and the Data Protection Act 2018, once enacted. Looking after the personal
information you share with us is very important, and we want you to be confident that
your personal data is kept safely and securely and to understand how we use it to offer
you a better and more personalised shopping experience.

We have published this notice to help you understand

  • How and why the Silver Shell Group collect information from you
  • Who we share your information with, why and on what basis
  • What your rights are

If we make changes to this notice we will notify you by updating it on our website. Silver
Shell Group will be what is known as the ‘Data Controller’ of the personal data you
provide to us, and we will sometimes refer to ourselves in this notice as “we” or “us”. By
Data Controller, this means Silver Shell Group determines the purposes and way in which
any personal data are, or will be, processed.

Should you need to contact us please write to:

Data Protection Officer, Silver Shell Ltd, Unit 6D, Hema works, Station Lane, Old
Whittington, Chesterfield, Derbyshire, S41 9NY
or via
This privacy notice was last updated on 22nd May 2018.

What information we collect when you register and why?

When you buy goods from us, you are entering into a contract with us. We will ask you to
provide some personal information such as;

  • Full name
  • Address
  • Contact number
  • Email address
  • Date of birth

As an existing customer if you have shopped with us using a credit or debit card, or we
have taken these details for a payment authorisation, we will securely collect and store
this payment card information. New customers and existing customers whose payment
cards have expired will be asked if they would like to automatically store these details in
order to speed up the payment process. This is covered in more detail in the section, Who
we share your information with and why.
In order to undertake website personalisation, we will also gather information about the
devices you use to access our sites (desktop and mobile), and this may include IP
address. For further information on our use of cookies and tracking please see our Cookie
If you visit our contact centre/head quarters we use CCTV for security monitoring

How do we use your information?

Data Protection says that we are allowed to use and share your personal data only where
we have a proper reason to do so. The law says we must have one or more of these
reasons and these are:

  • Contract – your personal information is processed in order to fulfil a contractual
    arrangement e.g in order to send you your invoices and purchases.
  • Consent – where you agree to us using your information in this way e.g. for storing your
    payment card details.
  • Legitimate Interests – this means the interests of Silver Shell Group in managing our
    business to allow us to provide you with the best products and service in the most
    secure and appropriate way e.g. to transfer your data to certain Third Party’s such as
    delivery partners.
  • Legal Obligation – where there is statutory or other legal requirement to share the
    information e.g. when we have to share your information for law enforcement

Who we share your information with and why?

Silver Shell Group works with a number of trusted suppliers, agencies and businesses in
order to provide you the high quality goods and services you expect from us such as
delivery companies, credit reference agencies, fraud prevention agencies, product
technicians visiting your business premisses and market research companies amongst
Some examples of the categories of third parties with whom we share your data are:
Delivery Partners
In order for you to receive your goods, Silver Shell Group works with a number of delivery
partners. Again, we only pass limited information to them in order to ensure delivery of
your items.
IT Companies
Silver Shell Group works with business who support our website and other business
Marketing Companies
We work with marketing companies who help us manage our electronic communications
with you or carry out surveys and product reviews on our behalf.
Payment processing
Silver Shell Group works with trusted third party payment processing providers (World
Pay) in order to securely take and manage payments.
The personal data you have provided, we have collected from you, or we have received
from third parties will be used to prevent fraud and money laundering, and to verify your
Details of the personal information that will be processed include, for example: name,
address, contact details, financial information, device identifiers including IP address and
vehicle details.
We and fraud prevention agencies may also enable law enforcement agencies to access
and use your personal data to detect, investigate and prevent crime.
Fraud prevention agencies can hold your personal data for different periods of time, and if
you are considered to pose a fraud or money laundering risk, your data can be held for up
to six years.
Data Transfers
Whenever fraud prevention agencies transfer your personal data outside of the European
Economic Area, they impose contractual obligations on the recipients of that data to
protect your personal data to the standard required in the European Economic Area. They
may also require the recipient to subscribe to ‘international frameworks’ intended to
enable secure data sharing.
Your Rights
Your personal data is protected by legal rights, which include your rights to object to our
processing of your personal data; request that your personal data is erased or corrected;
request access to your personal data.
For more information or to exercise your data protection rights, please contact us using
the contact details above. You also have a right to complain to the Information
Commissioner’s Office, which regulates the processing of personal data.

Transfers to third countries

Some of the information you provide to us may be transferred outside the European
Economic Area to countries such as India and the US. This is a transfer to a “third
country”. For example if Silver Shell Group had a business relationship with another
agency in a third country who provides us with IT support together with customer and
supplier administration services. Although the data is held in UK data centres colleagues
in other counties may access it to undertake the activities described above.
If you place an order with us and you are outside of the UK we will transfer the data that
we hold on you to Silver Shell Group in the UK.
Silver Shell Group also works with suppliers and partners who may make use of cloud
and/or hosted technologies. We undertake data security due diligence on our partners
and ensure that that these partners conform to appropriate accreditations.
Wherever transfers of data to third counties occurs Silver Shell Group will put in place an
appropriate contractual provisions to ensure that there are strict rules regarding both the
confidentiality and security of your information. To find out more please contact us at

Keeping in touch with you

We want to keep you up to date with information about new ranges, special offers and
improvements to our website. When you place an online order with us, we will ask you if
you want to receive this type of marketing information.
Silver Shell Group will not share your information with companies outside of Silver Shell
Group for their marketing purposes. “Silver Shell Retail Group” includes Silver Shell Ltd,
Silver Shell (Europe) Ltd, Chitozan Health Inc and
If you decide you do not want to receive this marketing information you can request that
we stop by writing to the:
Data Protection Officer, Silver Shell Ltd , Unit 6D, Hema works, Station Lane, Old
Whittington, Chesterfield, Derbyshire, S41 9NY or by emailing, or by calling our Contact Centre on 07900 212250.
As stated above, Silver Shell Group does not share our customer information with third
parties, except as described previously. If you receive information about our products
from another company, Silver Shell Group has no control over the use of their data. You
will need to contact the company that delivered the email to opt out of receiving ongoing
You may continue to receive mailings for a short period while your request is dealt with.

How long we keep your information

If we collect your personal information, the length of time we retain it is determined by a
number of factors including the purpose for which we use that information and our
obligations under other laws.
We may need your personal information to establish, bring or defend legal claims. For this
purpose, we will always retain your personal information for 7 years after the date it is no
longer needed by us for any of the purposes listed under How we use your information
above. The only exceptions to this are where:

  • The law requires us to hold your personal information for a longer period, or
    delete it sooner;
  • You exercise your right to have the information erased (where it applies) and
    we do not need to hold it in connection with any of the reasons permitted or
    required under the law;
  • We bring or defend a legal claim or other proceedings during the period we
    retain your personal information, in which case we will retain your personal
    information until those proceedings have concluded and no further appeals
    are possible; or in limited cases, existing or future law or a court or regulator requires us to
    keep your personal information for a longer or shorter period.

What are your rights

You are entitled to request the following from Silver ShellGroup, these are called your
Data Subject Rights and there is more information on these on the Information
Commissioners website
Right of access –to request access to your personal information and
information about how we process it
Right to rectification –to have your personal information corrected if it is
inaccurate and to have incomplete personal information completed
Right to erasure (also known as the Right to be Forgotten) – to have your
personal information erased. Contact Call Centre 07900 212250
Right to restriction of processing – to restrict processing of your personal
Right to data portability – to electronically move, copy or transfer your
personal information in a standard form
Right to object – to object to processing of your personal information
Rights with regards to automated individual decision making, including
profiling –rights relating to automated decision making, including profiling
If you have any general questions about your rights or want to exercise your rights please contact
You have the right to lodge a complaint with a data protection regulator in Europe, in
particular in a country you work or live or where your legal rights have been infringed. The
contact details for the Information Commissioner’s Office (ICO), the data protection
regulator in the UK, are available on the ICO website where your personal
information has or is being used in a way that you believe does not comply with data,
however, we encourage you to contact us before making any complaint and we will seek to
resolve any issues or concerns you may have.

Cookie Notice

This notice is designed to help you understand what cookies are, how Silver Shell Group
uses them and the choices you have in regards to their use.
By continuing to use the “Site”, you are agreeing to our use of
cookies in the manner described in this notice.

Renew or change your cookie consent

What are cookies?

Cookies are small text files that are stored on your browser or the hard drive of your
computer or other device when you visit the Site. This allows the Site to recognise you as
a user either for the duration of your visit (using a ‘session cookie’) or for repeat visits ( a
‘persistent cookie’). They are not harmful and do not contain any information such as your
home address, date of birth or credit card details.
The cookies we use fall into four broad types:
Strictly Necessary Cookies
These cookies are essential in helping you to move around our Site and use its features,
such as accessing secure areas of the website. Without these cookies, services you have
asked for, such as setting up an account cannot be provided. These cookies do not
gather information about you that could be used for marketing or remembering where
you’ve been on the internet.
Analytical/Performance Cookies
In order to keep the Site, its services and products relevant, easy to use and up-to-date,
we use web analytics services to help us understand how people use our Site. For
example, we can see which parts of the Site and products are most popular, identify
when errors occur, and test different versions of a page or feature to see which one works
Functionality Cookies
These cookies allow websites and applications to remember choices you make (such as
your user name, language or the region you are in) and provide enhanced, more personal
features. The information these cookies collect is usually anonymised which means we
can’t identify you personally. They do not gather any information about you that could be
used for selling advertising or remembering where you’ve been on the internet, but do
help us to serve you with advertising that is more relevant to you.
Targeted Marketing Cookies
We also use cookies to assist in targeted advertising. Without these cookies, online
advertisements you encounter will be less relevant to you and your interests. We also use
them to measure the effectiveness of our marketing communications, for example by
telling us if you have responded to an advert that we have sent you.
If you would like more information on any of these types of Cookies, including how to optout,
please visit

What do we use Cookies for?

  • They enable you to transact, whilst other non-essential cookies enable us to give
    you an enhanced, personalised web experience and determine relevant products to
    show you.
  • To personalise and improve your customer experience.
  • To recognise the device that you are using.
  • To store the content of your online shopping bag whilst you browse the site and to
    complete an order.
  • To record the areas of the Site that you have visited, products you have viewed and
    time spent browsing, as well as the products you purchased. Silver Shell Group
    uses this information to help make the website more user friendly, develop our Site
    design and to continuously improve the quality of the service we provide.
  • To distribute visitors to our Site evenly across platforms to ensure the content is
    served at the fastest possible speed.
  • For re-marketing purposes to determine relevant related products to show you
    when you’re browsing on other selected websites. These cookies can be associated
    with services provided by a third party such as an advertising network.
  • We also offer you the facility to share your experience on our Site through social
    media sites such as Facebook and Twitter. By using these features, you are
    consenting to allow cookies from these providers. More information about how
    these providers use cookies can be found at their websites.

Cookies are an essential part of how our Site works, as they remember certain information
about a visitor. Silver Shell Group uses First Party cookies (these are placed there and
used solely by Silver Shell Group) and Third Party cookies (these are placed there by third
parties we work with).

Are cookies safe?

Yes. The information stored in cookies is safe and anonymous to any external third party,
and your information security is never compromised. You can find more information about
cookies at and For a video
about cookies visit

Details of our Third Party Cookies

Silver Shell Group allows selected Third Parties who participate with us in marketing
programs to place cookies when you visit our site. These cookies enable us to monitor
which adverts you see and click on to get to our site.
For details of the Third Party cookies we use please see the table below. Silver Shell
Group is not responsible for the content or privacy policies of Third Parties or other
websites, and we advise that you check these yourself.
The following Cookies are all used for Analytical and Targeting purposes.

  • Facebook Connect
  • Facebook Custom Audiences
  • Google Analytics

Opting Out

Website visitors who don’t want their data used by Google Analytics can install the
Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the
Google Analytics opt-out page and install the add-on for your browser. Learn more about
the opt-out and how to properly install the browser add-on here.
Visitors can also opt-out of Google Analytics for Display Advertising and customise
Google Display Network ads using the Ads Settings.

This Cookie Notice was last updated on 22 May 2018, and further changes will be
communicated by updating this notice.


Should you need to contact us please write to:
Data Protection Officer Silver Shell Ltd, Unit 6D, Hema Works, New Whittington,
Chesterfield, Derbyshire, Chesterfield, S41 9NY.
or via

Have a question?

If you have a question regarding our products, drop us a line anytime and one of our team will respond to you as soon as possible.